UK motorists have been reminded to be more disciplined about adhering to speed limits in order to ensure they are driving safely.
A survey conducted by road safety charity Brake has revealed that 72 per cent of drivers admit to travelling at 35 mph or faster in 30 mph zones, with a large proportion saying they do this regularly.
However, the organisation stated that seemingly minor increases in speed will make it harder to stop for pedestrians, as well as increasing the risk of serious injury should a collision occur.
Brake chief executive Mary Williams therefore called on British drivers to end their "widespread complacency" about going over the speed limit.
She added: "There need to be more campaigns that explain to otherwise law-abiding citizens the exponentially damaging effects of increases in speed."
This comes after the charity launched an initiative last month which is designed to encourage driving instructors to discuss safety issues with their students in greater depth.
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