Ferrari has opened a new salesroom in an affluent area of north-west England.
A new branch of the carmaker’s dealership has been opened in Wilmslow, Cheshire where the manufacturer states there is a close connection to its existing client base and core demographic.
Stratstone Manchester is the first dealership in the north-west to display Ferrari’s new corporate identity.
Matteo Torre, regional manager for Ferrari north Europe, said: “Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience.”
The showroom, one of 12 sales centres in England, will also feature a fully-detailed “Atelier” as in Maranello, northern Italy where customers can chose choose from a range of options to personalise their own Ferrari.
James Brearley, managing director of Stratstone, added that following ten years in the city centre of Manchester, Ferrari is excited about the new location, which sees it move closer to its client base.
The Ferrari 599 GTB is priced in the range of £207,000 and over.
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