AA Cars is launching a new tool that could help dealers to attract more customers looking for a reliable used car.
The new Approved Dealers scheme is intended to help customers choose the most reliable used car dealerships from which to make a purchase. Once a dealership is approved under the scheme, it wins a place on AA Cars' used car-buying portal. The accreditation is also likely to boost online views of used cars.
Independent used car dealers can apply to be accredited under the scheme by signing up to the AA’s ten-point Dealer Promise and also offer AA car inspections for all the used cars being sold. Franchised dealers are able to automatically join the scheme immediately, providing they are offering customer guarantees and AA inspections.
AA Cars insists that offering AA inspections is a great way to secure more interest from used car buyers. Edmund King, the president of the AA, claims that 92 per cent of buyers said they would prefer to buy a car that has had an official AA inspection than one that has not. He also added that used cars with an AA inspection were 22 per cent more likely to be viewed online than those without.
King added that there are other advantages for dealers who sign up the scheme. He said that buyers were much less likely to return a car if they buy one that has been through the AA inspection process, guaranteeing a more steady income stream and more predictable finances for small dealerships.
He explained: “For dealers, this means customers are much less likely to return a car for a refund or repair within 30 days, under the Consumer Rights Act if they can show beyond reasonable doubt that a fault was present at the time of delivery.”
Another way to ensure your finances are stable is to take out comprehensive motor trade insurance to cover your business for fire, theft or criminal damage.
AA Cars managing director, Paul Yates, said of the new scheme: “It’s the ultimate progression from our existing 10-point ‘dealer promise’, launched last year, which is essentially a customer service commitment. Fundamental to the process is adding car inspections to these approved standards of conduct.
“This all adds up to an industry-leading concept."