A recent survey has shown that men are more likely to favour look and style when purchasing a new car, while women tend to prefer better fuel economy.
The survey by MyCarCheck.com, which questioned more than 500 UK car buyers on a range of preferences, found that both men and women put the price of a new car at the top of their priorities. However, gender differences were revealed when it came to their second priority, with 355 male respondents opting for “look and style” and 190 female respondents going for “fuel efficiency”.
How your car dealership markets its vehicles to the different sexes may change in light of these results. However, if you’re thinking of changing your range of vehicles too, then be sure to get an updated motor trader’s insurance quote to ensure that your stock is completely covered.
Roger Powell, the head of MyCarCheck.com, said: “For the vast majority, price is always the most important consideration; people set a budget and then see what they can get for the money.
“The secondary driver is where we see clear differences along gender lines. Women are most concerned with fuel efficiency, a significant ongoing cost of ownership, while men are more concerned with image, the ‘what will my mates think?’ factor.”
The survey also revealed the aspects with which car buyers are least comfortable. For the majority of male respondents, “negotiating price” was particularly uncomfortable, while the majority of female respondents said that the “vehicle inspection” process.
Mr Powell added: “On the scariest aspect of car buying, again, there was a clear difference according to gender. Women worried most about inspecting the vehicle, while men worried most about the price negotiation.
“The fact is the average buyer, male or female, won’t buy a car very often and won’t have great technical knowledge. In those circumstances, the sums involved can make the process stressful, and with good reason too: almost half of all used vehicles searched on MyCarCheck.com have a warning against them.”