German car manufacturer Audi has updated its famous logo to a new version which it claims is more clear and contemporary.
The company’s iconic four interlocking rings have been updated with a new and “more imposing” 3D design, while the Audi name will now be rendered in a new font.
This change, which is the first branding update to be initiated by the firm since 1995, coincides with strong recent performance from the group in the UK.
Figures released by Audi indicate that it has broken its own annual sales record every year since 2000 and commanded a 4.7 per cent share of the British domestic auto market in 2008.
It also pointed to new releases such as the A4 Avant, A5 Cabriolet and R8 as models which will allow it to continue its current rate of progress.
The firm also revealed last week that it is to unveil a number of all-new models at the International Motor Show in Frankfurt this month, including the Audi S5 Sportback and A4 3.0 TDI quattro.
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