BMW has scooped a prestigious accolade in Ireland after being successful at the Irish Motoring Writers’ Association.
The German manufacturer landed the Continental Irish Car of the Year 2013 for its 3 series beating off the likes of the Volvo V40 and the Peugeot 208 to claim the honour at the event in the Convention Centre Dublin.
Judges assessed the vehicles in terms of innovation, safety and space among a whole other criterion and were impressed by BMW’s 3 series and also named it the Continental Irish Family Car of the Year on top of the overall prize.
Michael Nugent, director of sales and marketing of BMW Group Ireland, said: “The BMW 3 Series is a fitting winner of this prestigious award given its renowned efficiency and technological strengths. For some time this series has been a favourite among the business and broader driving public.”
Other victors at the ceremony included the Toyota GT86 which was named Continental Irish Performance Car of the Year.
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