Kia scoops award in Scotland

16 October 2012


Kia is continuing its strong performance in Scotland as its Rio vehicle has been honoured at a ceremony in Glasgow.

The car was named the ‘Best Supermini’ at the Association of Scottish Motoring Writer’s Car of the Year Awards. In scooping this accolade the Rio beat the likes of the Audi A1 and the Peugeot 208 models.

Judges were impressed with the car’s “excellent” passenger comfort and space as well as its high-quality interior, reliability and low ownership cost. The latter means that many people will be able to purchase one of these vehicles spending less than they would normally expect to.

The latest accolade carries on Kia’s positive 2012 as the company recently noted the fifth consecutive record month for sales, shifting 11,608 units throughout September alone.

Stephen Kitson, Kia’s communications director, said: “This part of the market is white-hot with excellent products and fantastic bargains, so to win this accolade is a tremendous honour for Kia and a remarkable victory for Rio over such excellent rivals in the segment.”

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