Mercedez-Benz named the leading premium brand in the UK



06 March 2013





Mercedes-Benz’s start to 2013 has gone from strength to strength after the German manufacturer was named the UK’s number one premium brand in February.

New figures released by the Society of Motor Manufacturers and Traders (SMMT) showed that the company had seen a 13.5 per cent increase in registrations during the month when compared to the same period in 2012. This allowed Mercedes-Benz to beat off competition from a host of other premiums brands across the country and has only added to the strong performance the manufacturer has experienced in the opening part of the year.

The SMMT noted that the Mercedes-Benz cars now lead a total of nine market segments in the automotive industry and it is just the tip of the iceberg in terms of the company’s success. In preparation for the 50th anniversary of its high-performance AMG model, the firm has adjusted its predictions for sales in the coming years. Officials explained that expectations will be raised by 50 per cent based on figures of 20,000 recorded in 2011 up to the sub-brand’s half-century birthday in 2017.

Mercedes-Benz also claimed the title of AM New Car of the Year at the AM Awards for its A-Class vehicle which was described as “an all-round performer”. It was boosted by the fact there had already been 90,000 pre-orders of the model from eager motorists in the UK and Europe.

In light of the recent accolade, the SMMT noted that the C-Class, E-Class, S-Class and SLK-Class were among the driving force behind the success of the company over the opening part of the year.

Speaking about the latest award, Marcus Breitschwerdt, president and chief executive officer of Mercedes-Benz UK, said: “To be the number one premium brand in the UK in February is a great achievement and testament to the hard work and commitment of my colleagues throughout the retailer network and at Mercedes-Benz UK. Now we’ll be devoting even more energy to achieving it again.”

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