Peugeot has announced that it is making progress in the automotive market as the busy September period edges ever closer and many manufacturers prepare for the introduction of the new licence plates.
The French company has noted the strong performance of its highly-anticipated 208 Supermini model which was launched on to the market in June. The vehicle has already sold 7,500 units since its launch and officials believe that the strong sales figures allow some cause for optimism as the company moves forward into the second busiest period in the year in terms of trade.
According to figures from the Society of Motor Manufacturers and Traders (SMMT), the launch of the latest ’62’ licence plate in the next month will see a predicted 330,000 cars sold over the period, and is only bettered in terms of sales by the traditionally busy March period.
Peugeot stated that the performance on the 208 Supermini will help achieve strong results over the next month, providing another boost to its annual revenues.
Officials have noted that the new 208 boasts a host of improved features from the previous incarnations of the vehicle. The manufacturer said that this latest version has “evolved” through its various predecessors to deliver a lighter, smaller on the outside and bigger on the inside, more aerodynamic vehicle complete with a fresh new design to suit the needs of today’s driver. It also been acknowledged for its safety record and has been awarded five stars in the Euro NCAP tests.
Morgan Lecoupeur, marketing director at Peugeot UK, said: “There has been an incredible and positive response to the new 208, illustrated by the initial 7,500 orders. It really has been a tremendous start for the car, as it was also named ‘Best Supermini’ at the Auto Express Awards during the first week of launch.”
The company has also unveiled the Just Add Fuel scheme which will be available to motorists for £208 a month and comes with three years of fixed car insurance, servicing, warranty, road tax and roadside assistance.
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