Used car dealers offering better warranties to customers

Dealers have made good progress in offering longer and more comprehensive warranties when selling used cars to the public, according to The Warranty Group.

The firm's director of corporate and independent dealers, Sean Kent, explained that dealerships were not always as forthcoming as they should have been in meeting demand for better warranties. He said: "Really, ever since the credit crunch, we have seen an ongoing demand for longer and more comprehensive warranty upgrades from used car customers.

“However, some dealers were relatively poor at meeting this need, which was frustrating, despite the best efforts of warranty providers such as ourselves. The reasons for this were complicated and mainly based around the need to fit so many different elements into the used car sales process."

Offering more comprehensive warranties can attract more customers to your used car sales room and, ultimately result in better sales figures and more satisfied customers. It is also vital to update your traders combined insurance to continue to offer the very best customer service to drivers coming to you to buy their used cars.

Kent added that the demand for better warranties is now being met as dealers have started to "view the used car as a prospect rather than just a product." He added: “The fact that more are being sold is good for customers and good for dealers. There is a definite customer requirement there and, of course, the sale provides a profit opportunity for the dealer alongside the possibility of building a longer term relationship with the consumer.”