Cabbies employed by Glasgow Taxis are to begin wearing compulsory uniforms in a bid to improve the recognisability of its brand.
The cab company, which is the fourth largest in the UK, has provided 500 of its drivers with shirts, ties, polo shirts and jackets, with the uniform set to be provided to all of its 2,000 drivers over the course of 2010, reports the Glasgow Evening Times.
In addition to the taxi firm’s own branding, the uniforms will also be emblazoned with the logo of tourism initiative Glasgow: Scotland With Style, courtesy of Glasgow Marketing Bureau sponsorship.
So far, the outfits have been well received by the company, drivers and the marketing bureau alike, who agree the uniforms provide an appealing and professional impression.
Terry Devine, director of Glasgow Taxis, said: “It’s wonderful. The most important thing is they’ll be recognised at all times.”
The firm was created in 1997 via a merger of a number of other companies and now has a fleet totalling more than 970 cabs.
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