ChoiceQuote Insurance updates its corporate brand

ChoiceQuote Insurance of Old Swan, one of Liverpool’s leading independent insurance brokers have been awarded a European Objective 1 Grant by the Business Link (formally GME) to support a re-branding and marketing project.


The appointed design agency is Attic Design Consultancy, based in West Derby, who are a Business Link approved supplier and renowned for their work with the Ford Motor Company. The proximity of Attic and their creative flair made them an obvious choice to carry out the project and develop a long term creative relationship.

ChoiceQuote’s Marketing Manager Stephen Haigh believes that “with the creativity of the Attic team onboard, ChoiceQuote can make a major impact on the markets in which it is present. Cross selling of our products will be aided, as will customer awareness, by our refreshed brand image which speaks volumes about our modern and customer-focussed approach to niche insurance.”

The project will see ChoiceQuote refreshing its brand image, thereby creating a recognisable brand which will be used across all of ChoiceQuote’s products from motorcycle insurance and van insurance to taxi insurance. The project includes creation of new marketing and sales collateral, and a refreshment of all advertising in online and offline media.

ChoiceQuote have been advertising in media such as the Auto Trader and Taxi Talk magazine for many years, and of recent has found that increased competition is dulling the impact of on-page advertising. The project has as a main objective distinguishing ChoiceQuote from the competition via the simple customer-focussed advertising messages and brand image.

ChoiceQuote Insurance Services Limited is a specialist niche insurance intermediary with offices in both Liverpool and Manchester. The company has been established for over 10 years and has earned a reputation as being one of the UKs leading insurance brokers. They provide a number of specialist insurance products but our core business is in the provision of motorcycle insurance, scooter insurance, van insurancetaxi insurancemotor trade insurancehaulage insurance and goods in transit insurance.