Demand for longer test drives on the rise, research finds

There has been a dramatic rise in the demand for extended test drives at car dealerships across the UK, new figures have revealed.

According to data from DCML, over the past 18 months there was a 23 per cent increase in the number of potential customers requesting longer test drives in vehicles they want to purchase. There was also seen to be a rise in the number of people asking to take a car out for a spin without the accompaniment of someone from the car dealership.

Any company that offers or is considering offering test driving services must be sure to have demonstration cover as part of its combined motor trade insurance policy. As long as the tester provides a valid driving licence and there is a member of staff from the company in the vehicle with them then this will offer protection for both the dealership's car and other vehicles on the road should an accident take place during the test drive.

Vince Powell, managing director of DCML, states that motor traders must recognise that consumer needs are changing and cater their services accordingly. He said: “The opportunity to sell in a traditional sense is disappearing fast.

“As a result of distant decision making, with consumers choosing one model rather than a selection to test drive, the demand for more than the usual accompanied test drive is on the rise.”