Car dealers’ opinions of the value in holding franchises have reached their lowest level in two years, new research has revealed.
According to the latest biannual National Franchised Dealer Association Dealer Attitude Survey results, published on 1 September, when asked to rate the value of their franchises the average score given by a dealer was 6.6 out of 10, the lowest since summer 2012. It is suggested that even with the car market experiencing continual growth, dealerships are struggling to improve profits at present, leading to dissatisfaction among those selling the vehicles.
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Louise Wallis, NFDA head of business development, explained the results of the survey: "The results to this question are seen as the main barometer of dealer opinions regarding car manufacturers.
"The top performing franchises are very much seen as the franchises to hold and aspire to and are often reflected further in other question scores in the survey, helping to explain why a franchise is performing well or poorly in this question. Significant movements in the score will reflect the relative changing fortunes of a particular franchise and any major events that may have caused them."