Consumers ‘gaining more faith in online motor retail’


Car buyers are becoming increasingly confident about purchasing vehicles they have never seen online, according to a motor retailer.

A study conducted by internet seller Autoquake.com has revealed that 35 per cent of its clients are now content to purchase a car without the need to personally view or drive it.

This is despite the expense of purchasing vehicles, with the average spend of this group of consumers coming to around £7,500.

Fredrik Skantze, founder of Autoquake.com, stated that the willingness of consumers to make expensive “blind” purchases shows that the market has become more receptive to online retail.

He said: “It shows the confidence that consumers now have with buying goods online. Buying a car online now, for many, feels like a very natural process.”

Last week, second hand retailer Carcraft observed that another trend is emerging among used car buyers towards purchasing diesel vehicles, due to their relatively low running cost.

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