Ford maintains market lead into 2013

07 February 2013

Ford has started 2013 the way it finished 2012 by maintaining its strong performance within the automotive market.

The manufacturer has been boosted by increased car retail sales and share which has allowed it keep its lead within the sector. It has been helped by the strong performance of a host of its models including the Fiesta and Focus.

These two vehicles remained as the first and second-best sellers respectively and have contributed to Ford securing a 13.7 per cent of the January 2013 market share, according to figures from the Society of Motor Manufacturers and Traders (SMMT).

Commercial vehicle sales and share were also on the increase with the Ford Fiesta Van now accounting for 65 per cent of this segment of the automotive market.

Mark Ovenden, Ford Britain managing director, said: “More people, and more private buyers, choose Ford over any other vehicle brand and in the difficult market conditions that are expected to prevail in 2013 we will look to satisfy the needs of these customers by continuing to strengthen our vehicle range.”

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