Nissan sees Micra sales boost due to scrappage scheme

Nissan has seen sales of its popular Micra increase in recent months thanks to the influence of the government scrappage scheme.

The Japanese carmaker sold 10,445 Micras across Europe in September, an increase of four per cent over the same period of 2008.

As a result of this, the firm has increased production of the vehicles at its plant in Sunderland by 40 per cent to meet the increased demand.

This positive change was attributed by Nissan in part to the effects of the scrappage initiative, which senior vice president of manufacturing Trevor Mann said has helped the firm to “protect jobs at the plant and in the dealer network”.

Mr Mann described these benefits as “very welcome”, adding that the firm is now looking to monitor the market to protect against a dropoff once the scheme has concluded.

This comes after the Society of Motor Manufacturers and Traders last week increased its predictions for new car sales in 2009 based on the success of the scrappage scheme.

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